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Holographic Fashion Show Dazzles Audience

Florence, Italy - Giant aquatic creatures from the deep, snaking robots and one-man submarines were among many other things never before seen on the catwalk, that stunned the audience in Florence, Italy last week as Diesel presented their show for the Spring Summer 2008 collection.

The 'liquid space' concept for the collection was radically brought to life during the 17 minute show, which was the first time that holograms have been projected along a traditional catwalk, being visible from both sides, and the first to combine both real and holographic models in a fashion show.

Alexander McQueen used a holographic effect Kate Moss last year at the end of the show, but here the show was entirely built around the holograms and certainly seems to have taken the concept of the fashion show to a new level. There is a part where a shoal of fish transforms itself into a model - leaving the crowd in awe.
The show left the florentine audience dazzled with the groundbreaking techniques applied and left them clawing their faces for more.

McQueen had a rough start being misinterpreted by critics in the fashion industry, his early runway collections developed his reputation for controversy and shock tactics (earning the title "enfant terrible" and "the hooligan of English fashion"), with pants aptly named "bumsters", and a collection entitled "Highland Rape". It has also been claimed that he was on income support and that he needed to change his name for his first show so that he could continue to receive benefits.

Alexander McQueen's won "British Designer of the Year" three times between 1996 and 2003. He has also been awarded the CBE, as well as being named International Designer of the Year at the Council of Fashion Designer Awards.

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